Peter Simonson

1. Who are you?
A kind of love-live person with a good appetite for quality and craft.
Born in Sweden but francophile at heart. My life path has crossed many interesting people both privately and professionally. 
l am busy with my brand THE WHITE BRIEFS since 2009, as well as my new venture, doing creative projects for others, MYMYHEYHEY STUDIOS.
Being a veteran in the fashion and design world is a pleasure in making great things for others! After a Parisian city life, l am right now based in Österlen, in Sweden, in an old vicarsplace with my lovely family which also includes energetic dogs and laid-back cats. 



2. What has been your best travel destination?
Seoul, South Korea, where my daughter is born.


3. What are the essential items in your wardrobe?
Best quality underwear.
Briefs and t-shirts in organic Pima cotton. 
And course a well-cut kimono.


Shop Peter's favourite frames

  • 007 - Tortoise Amber/Green
  • 007 - Tortoise Amber/Green
  • 007 - Tortoise Amber/Green
  • 007 - Tortoise Amber/Green
  • 007 - Tortoise Amber/Green

007 - Tortoise Amber/Green

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Color:
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  • Flash - Black/Green
  • Flash - Black/Green
  • Flash - Black/Green
  • Flash - Black/Green
  • Flash - Black/Green

Flash - Black/Green

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Color:
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